The Agency at Quinnipiac
In my last semester of undergrad, I was a part of Quinnipiac’s student-run agency. We worked with real-life clients to produce real-life work. I served as the Senior Account Executive for our client, Athletic Brewing Co., a leading brand in non-alcoholic beer. They introduced to us a new college student ambassador program they were creating called the “Campus Trail Leader” program. Our job was to create a social media strategy for them to follow. Since this was a huge client for The Agency so I worked alongside my account executive and the social media and graphic design team to produce a social media strategy.
Social Media Strategy
Taking on this client was a big yet rewarding challenge. To start off, I performed outside research to learn about the minds of college students, beer consumption and non-alcoholic beverages. After, I did my own study that was sent out to college students from around the country. Using this research allowed the social media team and me to create an in-depth social media strategy that maps out a plan for an entire semester on several different platforms. The presentation and executive summary for Athletic Brewing Co. can be seen upon request.
